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As solidly linked as the name implies, Royal Chain Group is a third generation manufacturer and distributor of precious and alternative metal jewelry. Royal Chain started as a basic chain company with humble beginnings in the 1970’s has grown to become the industry's leading designer, manufacturer and importer of precious and alternative metal jewelry. Their in-depth collections include gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest, coordinated branded jewelry programs in the industry.